In its current effort to tackle the proliferation of fake news, social media giant, Facebook is now turning to newspapers.
According to a press release, Facebook will make some adverts
in British newspapers from this week Monday advising users to be "sceptical
of headlines" and check other reports on the same subject before believing
a story.
This effort comes after the public condemned social network
for failing on their part to deal with the spread of fake news on its platform.
Last month Facebook placed a notice on its users' news feeds
warning about fake news, after claims that fake stories supporting Donald Trump
may have helped him win the US election.
According to Simon Milner, the tech firm's director of
policy in the UK: "People want to see accurate information on Facebook and
so do we.
"That is why we are doing everything we can to tackle
the problem of false news.
"We have developed new ways to identify and remove fake
accounts that might be spreading false news so that we get to the root of the
problem."
Mr Milner said Facebook was working with fact-checking
organisations to analyse content around the General Election.
"To help people spot false news we are showing tips to
everyone on Facebook on how to identify if something they see is false,"
he said.
"We can't solve this problem alone so we are supporting
third party fact checkers during the election in their work with news
organisations, so they can independently assess facts and stories."
Last week, Facebook said it was looking to hire an extra
3,000 staff to combat extremist and distressing content, especially in videos.
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